"Luxury Without Context Is Just Excess": Elisa Orlanski Ours on Bridging Design Vision with Market Realities

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In the complex ecosystem of architectural development, where innovative concepts meet market realities, a distinct role exists to bridge diverse professional interests and realize impactful spaces. Elisa Orlanski Ours exemplifies this function. This is the domain of Elisa Orlanski Ours, a designer, educator, and industry leader. As Chief Planning & Design Officer at Corcoran Sunshine Marketing Group, Elisa founded her department two decades ago. Now, her extensive portfolio spans condominium skyscraper master plans and individual branded villas across continents, including significant New York City developments like Hudson Yards and 220 Central Park South, as well as international developments in collaboration with prominent architectural firms like SHoP Architects, BIG, Herzog & de Meuron, Adjaye Associates, and SO-IL. Her strategic perspective on bringing projects from schematic phase to final sale provides valuable insights into the industry's intricate workings. ArchDaily's Managing Editor, Maria-Cristina Florian, had the opportunity to discuss these critical topics with Elisa in the following interview.

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Cite: Maria-Cristina Florian. ""Luxury Without Context Is Just Excess": Elisa Orlanski Ours on Bridging Design Vision with Market Realities" 17 Jul 2025. ArchDaily. Accessed . <https://www.archdaily.com/1032238/luxury-without-context-is-just-excess-elisa-orlanski-ours-on-bridging-design-vision-with-market-realities> ISSN 0719-8884

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